ROLE: Information Architecture, UX & UI, Web Design
McCannBlue is an Advertising Agency based in Dublin and it belongs to AVB Group based in Belfast.
The company's website was required as a result of the merger between two major companies, which meant a whole new revision of their branding and mission statement.
1. WIREFRAMING & PROTOTYPING
The main purpose of this website was to showcase the agency's portfolio to potential clients. It also needed to be intuitive when navigating and to stand out when looking for contact information.
The creation of wireframes and prototypes were essential for making key decisions around the company's primary goals. It was also important to keep in mind that the website needed to be fully responsive which at the time of its implementation it was still a new concept.
2. DESIGN PROCESS
During the design process I realised that the work itself was what needed to stand out more than anything else. Because the agency was still defining its new identity, this had to remain more recessive but still memorable.
The key deliverables were:
• Design Web Guidelines for the agency's internal use.
• Art Direction in the usage of colours, fonts, photography and video content for the website.
• Designs for all screens with their responsive layouts.
CREATIVE DIRECTOR'S FEEDBACK
¨Mel is an amazing passionate designer. I am very fond of her work which combines expression and impact at all time. I've worked with Mel for more than 4 years following her first freelance project with me, and always found her very strong at conception and illustration stages and so meticulous in finishing or art directing each piece of work. Mel not only focuses on UX but also has a great eye for Visual Aesthetic and Design.¨ Sébastien Sicot, Previous CEO at BlueCube Interactive & McCannBlue.
